Profile
I sit at a genuinely rare intersection — fifteen years of learning architecture and instructional design, fluency in AI systems and creative technology, and a track record of building things that didn't exist before. I've founded and sold a company, consulted for governments and militaries, and shipped enterprise learning platforms to clients including Mercedes, BMW, Microsoft, and Ford. My work doesn't just train people — it transforms how organizations think and operate.
Experience
Architected and launched an internal AI knowledge assistant that transformed proprietary training assets into a company-wide operational intelligence tool — a first-of-its-kind system that became critical infrastructure.
- Led global customer education strategy driving enterprise adoption of ProtoPie across tier-one clients including Mercedes, BMW, Volkswagen, Snap, Burberry, Microsoft, and Ford.
- Designed and launched the Partner Certification Program — a credentialing framework enabling top-tier design agencies to validate advanced prototyping expertise and expand enterprise reach.
- Built and scaled customizable learning portals serving as a single source of truth for onboarding, training, and ongoing customer success across enterprise accounts.
- Managed the Creative Labs team, driving technical innovation and advanced prototyping initiatives for global clients.
- Conducted live demonstrations, webinars, and deep-dive tutorials on AI Assistant and User Testing features, translating complex capability into accessible practice.
- Initiated and managed internal training cohorts and a Champions community, building organizational knowledge infrastructure from the ground up.
- Delivered learning strategy, instructional design, and content development for Vancouver Airport Authority (YVR) and the Canadian Military (LCSS program) across ILT, VILT, and eLearning modalities.
- Partnered with defense stakeholders to design training solutions aligned with competency frameworks and high-security operational requirements, operating under Controlled Goods Clearance.
- Introduced Learning Experience Design methodologies to military and corporate contexts — embedding gamification, learner profiles, and competency-based design where they had not previously existed.
- Operated in Agile Scrum environments, ensuring iterative development and delivery in compliance-driven, high-stakes contexts.
Redesigned compliance training and reduced privacy and security breaches by 75% within six months — a measurable, organization-wide impact directly attributable to learning design decisions.
- Led the Instructional Design and Employee Experience practice for the Corporate L&D team, delivering digital training to 1,000+ employees across four organizations.
- Designed a Learning Experience Framework based on competency profiles, applied to onboarding, compliance, and Microsoft 365 adoption at scale.
- Built a learning technology roadmap integrating LMS systems with Microsoft 365 and external platforms, future-proofing the organization's learning infrastructure.
- Launched the company-wide Learning Champions Community, enabling peer-to-peer knowledge sharing across 20+ employees.
Founded, bootstrapped, and scaled an EdTech hardware company — then achieved acquisition by E.ON Agile, Europe's largest utility venture division, after three years of growth.
- Built an Educational Technology platform specializing in end-to-end design, development, and large-scale manufacturing of STEM products for schools and learning institutions worldwide.
- Developed custom educational tools to measure and harness alternative energy from natural sources, distributed to schools and makerspaces across North America, Europe, and Africa.
- Took the company from concept to acquisition — demonstrating the full founder arc: vision, execution, scale, and successful exit.
Education
Master of Design — Human Centered Design (MDes)
Thesis: Community Social Credit AR and Web Application Platform
Design Academy Eindhoven · Netherlands · 2008 – 2010
Bachelor of Industrial Design
University of Alberta · Canada · 2003 – 2007
Certifications
Microsoft Certified: Azure Fundamentals AZ-900 · Nov 2022
Controlled Goods Clearance · Public Services and Procurement Canada · Dec 2023
Expertise
Learning & Design
Learning Architecture · Instructional Design · Learning Experience Design (LXD) · Competency Frameworks · Certification Program Design · Customer Education Strategy · Agile Scrum
Technology & AI
ProtoPie Studio & Connect · AI RAG Systems · LLM Prompt Engineering · LangChain · Gemini · Node.js · JavaScript · Python · WebSockets · Vector Databases · LMS Integration · Microsoft 365
Creative Technology
Hardware/Software Integration · Unity 3D · Electron · MSFS · Advanced UX Prototyping · STEM Product Design & Manufacturing
Leadership & Strategy
Strategic Planning · Enterprise Client Consultation · Stakeholder Management · Cross-functional Leadership · Product Adoption · Founder Experience